Highlights

• 30+ Media Partners
• Multi-Million Dollar Media Ecosystem
• COVID-Era Festival Pivot
• National Advertising Campaigns

Executive Summary

I led a multi-million-dollar advertising ecosystem involving 30+ major media partners, agencies, sponsors, internal teams, and campaign channels while helping the organization navigate a major COVID-era operational pivot.

Challenge Managed a large-scale advertising and media program supporting one of the world’s premier film festivals. The initiative required aligning internal teams, external agencies, media partners, sponsors, and stakeholders across multiple campaign phases while managing hundreds of marketing assets and strict festival deadlines.	Solution Led cross-functional team coordination between advertising partners, creative teams, media agencies, festival operations, and business stakeholders to support campaign planning, asset delivery, approvals, partner communications, and execution across digital, social, email, video, print, and promotional channels.
Expansion As the festival environment rapidly evolved during the COVID era, campaign plans, messaging, schedules, and promotional assets required significant adaptation. Supported the transition to virtual festival experiences by coordinating revised deliverables, updated communications, stakeholder alignment, and partner engagement under compressed timelines.	Outcome Successfully delivered a complex multi-channel advertising program involving dozens of media partners, agencies, and stakeholders while supporting a critical organizational pivot during an unprecedented period. The effort helped maintain audience engagement, partner relationships, and festival visibility while enabling the successful execution of revised festival operations.