Highlights

• 3 Program Phases
• 30 Global Sites
• North America Launch
• Global CMS Transformation

Executive Summary

I led a multi-phase digital program for Magnum Ice Cream that evolved from a high-impact North American product launch into a global content platform transformation. Across three major phases, I coordinated Unilever business owners, agency partners, and distributed development teams to deliver engaging brand experiences, consumer campaigns, and scalable content solutions. The program required tight deadline management, cross-functional leadership, and global collaboration to deliver results that drove brand awareness, supported product growth, and modernized digital operations across 30+ international markets.

Challenge Unilever was preparing to launch Magnum Ice Cream in North America, requiring a coordinated digital strategy including a teaser campaign, a full brand website, consumer engagement initiatives, mobile experiences, and support for major marketing partnerships including the Tribeca Film Festival. Following the successful launch, the initiative expanded into a global content platform transformation involving 30 international websites, multiple agencies, distributed teams, and stakeholders across North America and Europe.

Solution Led planning and execution across three major program phases, coordinating business owners, agency partners, development teams, QA resources, and global stakeholders. Managed project schedules, estimates, resource planning, risk mitigation, stakeholder communications, and delivery activities. Established a follow-the-sun production model leveraging North American and India-based teams to accelerate delivery while maintaining quality standards and meeting aggressive launch deadlines.

Expansion Following successful delivery of the North American launch program, the engagement expanded into a global content management transformation initiative. The program transitioned 30 international Magnum websites to a template-driven content management framework, improving governance, consistency, and efficiency while supporting regional business requirements and multilingual content needs across global markets.

Outcome Successfully delivered multiple high-profile digital initiatives for one of Unilever’s flagship brands, resulting in contract extensions and additional project engagements. The program evolved from an initial launch campaign into a broader global transformation effort, supporting scalable content operations, improved publishing efficiency, and a more consistent digital experience across international markets.